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Seldom are the words “trust” and “sales”
used in the same sentence…and for good reason…buyers don’t trust sellers. Most buyers have faced enough
sellers who had only their own best interest at heart that they have become skeptical of all sales people. On the surface,
there IS a conflict. How do I honestly have my customers best interest at heart AND serve my own bottom line?
There is only one answer to this question. Your customer’s best interest MUST come first. In fact, Zig Ziglar
was famous for saying that you will get what you want if you will help enough other people get what they want. So true!
Trust-based selling means that you FIRST develop a trust relationship with the buyer and it absolutely must be genuine.
There is no faking it! Believe me, they WILL know. The beauty of trust-based selling is that not only must you
develop a trust relationship with the buyer, you must trust that your putting them first will benefit you in the end.
Sounds like the golden rule, doesn’t it!
The "Used Car Mentality" in sales is gone forever! Social Media has changed forever the way we do business.
Marketing and Sales will never go back to the way it used to be because the power has been taken from the hands of the seller
and placed in the hands of the buyer. The sales process has gone from "I know what you need!" to "Please, sit down and
tell me your needs!" Trust based selling will win every time, and win BIG. Trouble is, you can't fake it; they
know if you really care. So, the solution is to learn how to care and genuine seek solutions for those in need.
The rewards will be unbelievable...for you as well as those you who choose to trust you.
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“Rita Allen is a dedicated and trusted colleague whose passion to help
others is evident by her actions. She does not have to proclaim that she adheres to ethics and integrity; she proves it with
her determination to do the right thing. Her warm personality makes one feel as if they are the most important person in the
world and this is the mark of a true professional." March 29,2009, Dallas Teague-Snider, CMP, Speaker -Author- The Impression
Engineer , Make Your Best Impression
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Engagement Specialist - Employee Satisfaction Expert - Female Motivational Speaker Humorous Keynote Speaker -College and University Speaker Inspirational
Keynote Speaker
Rita Young Allen, M.A.,
Speaking Professional
813 4th Avenue East, Oneonta,
AL 35121
205-317-3604
Email Rita
Copyright 2009 Rita Young Allen,
The Rya Group, All Rights Reserved. Information from this site may be reprinted or quoted by members of the media,
provided a specific credit be given to Rita Young Allen, MA Website designed by Forte
Productions.
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