Building Sponsorship Partnerships

Sponsorships and Partnerships can be extremely lucrative and beneficial to both parties, but much research must be done before asking for the sponsorship or partnership. You must know what you have to offer and have an understanding of the other party. In order to maximize the value of the opportunities, you must seek out ways to maximize the value of the relationship for the other party as well. Sponsorships are not just free money; they are very important investments into your future. You want that sponsor to consider sponsoring you again in the future, therefore, you must make their sponsorship very rewarding. Partnerships can be great or they can be disaster. One should never enter into a partnership too quickly. There should be much research and many levels of understanding between the parties. This class will explore sponsorship and partnership possibilities.